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    Business Innovation Isn’t (Just) About Customer Benefit

    Business Innovation Isn’t (Just) About Customer Benefit In the past couple of weeks I’ve learned that two companies I respect immensely are having a much tougher time of things than I had thought. Their names...

    Stop Trying To Be Different

    Stop Trying To Be Different It doesn’t matter if you’re a start-up, a small business, a publicly-quoted multinational – or anywhere in between. Business has always been about working hard to be (and...

    The Evolving Relationship Between Sales And Marketing

    The Evolving Relationship Between Sales And Marketing Traditionally, the relationship between sales and marketing has been one of endurance rather than acceptance. Sales thinks they could do better marketing, and vice-versa. Each department believes...

    Connecting With ‘Consumer v2.0’

    Connecting With ‘Consumer v2.0’ The challenge for business today lies less in finding ways to grow and maintain visibility, awareness, or trust in your product or service. But in growing and maintaining relevance in...

    Why Marketing Automation Tools Aren’t Improving Your Marketing

    Why Marketing Automation Tools Aren’t Improving Your Marketing There’s an entire world of business automation and productivity applications, designed to help organizations large and small become better at sales. Or communications. Or marketing. Or...

    Strategies for Small Business

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