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    Why Referral Marketing Helps Ecommerce Brands Build Communities

    It’s not enough to just build a brand; you need to build a community. More and more, eCommerce brands are starting to wonder what is community marketing, and trying to build communities, tribes, private...

    Valentine’s Day Ecommerce Marketing Tips and Tricks

    Valentine’s Day is one of the major e-commerce holidays. In 2018, Valentine’s Day shoppers spent $19.6 billion according to the National Retail Federation. This is great news for eCommerce businesses gearing up for 2019....

    Today’s Marketing Combines Big Data With Sound Intuition

    Today’s Marketing Combines Big Data With Sound Intuition Some of the greatest marketing minds relied more on their intuition than what, today, would be called Big Data. Steve Jobs was famously noted for ignoring market...

    Small Business Marketing: You Don’t Know What You Don’t Know

    Small Business Marketing: You Don’t Know What You Don’t Know Any small business marketing plan needs to be based around a clearly-defined business objective. You’d think that much would be obvious, right? You’d be...

    Flying Blind: The Importance Of Website Analytics

    Flying Blind: The Importance Of Website Analytics Just about every business that needs to have a website, has a website – right? But how many businesses monitor their web presence using website metrics tools? I’m...

    Strategies for Small Business

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