Black Friday. A day celebrated by those who love a good bargain and reviled by those who just need to run an errand the day after Thanksgiving. But amid all the hustle and bustle (and pushing and shoving), be sure to save some energy for an even more important day: Small Business Saturday!

What is Small Business Saturday?

As the hype over Black Friday gets bigger and bigger each year, the importance of supporting your favorite local businesses gets more and more important. Founded by American Express and in conjunction with the Small Business Administration, Small Business Saturday aims to drive customers to the local shops and corner boutiques in their own communities to support small businesses in a season often dominated by big retail.

How to Get Noticed This Holiday Season

It’s good for people to shift focus to local businesses after Black Friday, but how do you get your business ready for the holiday shopping season? We have lots of Small Business Saturday promotion ideas for you. Here are just a few of the tools to help you get going:

  • Email Marketing – It’s quick, it’s easy, and it’s effective. Put together a fun, festive email. Include a catchy subject line with a great offer and your message is sure to be a hit.
  • Retargeting – Retargeting ads are great ways to catch the attention of people who have previously visited your business website. Remind them what they saw and encourage them to return.
  • Social Media – The holidays are a great time to add a little sparkle to your social pages. Use social media platforms like Instagram to post eye-catching photos and extra-engaging posts on other networks to gain attention.
  • Video – We all get a little distracted this time of year, as the days get shorter and the excitement for food and fun builds. Consider this shortened attention span and turn your efforts toward video marketing. Check out this post on how to create effective marketing videos on a budget.
  • Listings – Make sure your local business listings are up to date and optimized for Small Business Saturday. This will ensure you get found by nearby people looking for your products and/or services. Google My Business is the most important—learn about how to optimize your listing here.

For more help creating a plan for your Small Business Saturday marketing, check out this post.

Shop Small!

Now go out and support your favorite local companies! Whether business owner or customer, you can help support other businesses and help your community thrive this season and all year long.

And don’t forget to show your favorite E-commerce sites some love on Cyber Monday!



For more lead generation ideas to implement on SBS, download our free eBook below:


This post was published November 2014 and updated November 2018.


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