Missing The Point in Sales Copywriting?

Missing The Point in Sales Copywriting? Everything produced by your marketing department involves some level of copywriting. Along with visual media, the text that you choose to add to your collateral, messaging and positioning pieces...

How To Boost Loyalty With Online Pricing Tactics

Running a business is extremely hard work.You constantly have fires to put out and you need things to keep growing. And out of all the challenges you face, two of the biggest ones are...

The Writing’s On The Wall For Blogs

The Writing’s On The Wall For Blogs It’s a little weird writing a blog article about how blogs may have peaked in their popularity. Anyway… I get that you may not get this reference if...

Flying Blind: The Importance Of Website Analytics

Flying Blind: The Importance Of Website Analytics Just about every business that needs to have a website, has a website – right? But how many businesses monitor their web presence using website metrics tools? I’m...

Tradeshow Trauma: Making An Exhibition Of Yourself

Tradeshow Trauma: Making An Exhibition Of Yourself I had a discussion with a small business owner today who wanted to know more about how we could help her company with their presence at an...

The Second Mouse Gets The Cheese

The Second Mouse Gets The Cheese I saw this fantastic idea and piece of design on the Yanko Design website recently. It’s a clock that you simply tilt on order to change to –...

Email Becomes “Me-Mail”

Email Becomes “Me-Mail” A recent study from Forrester Research highlights the use of video within an organization’s email marketing campaign. The 4-page report says that 71% of adult web visitors will watch online video streams...

External Influences

External Influences How often do you look – and relook – at your company’s business strategy? Unfortunately, many business owners no longer think about strategy from the moment they start trading. They see that very...

Russian Roulette

Russian Roulette Ever heard of “The Shotgun Approach” ? As you may know, a shotgun doesn’t usually use a bullet as its ammunition. Rather it uses a shell that contains hundreds of small pellets, or...

The Changing Face of Marketing: Mary Meeker’s Internet Trends Report

The Changing Face of Marketing: Mary Meeker’s Internet Trends Report Every year Mary Meeker from Silicon Valley venture capital company Kleiner Perkins Caufield and Byers publishes a report about how the way internet use...

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