Is Conventional Marketing Dead?

Is Conventional Marketing Dead? Spend some time on the internet and within a very short while you’ll run into a common thread running through the various marketing-focused blogs and websites. There’s increasing popularity in...

Effective Marketing Doesn’t Have To Mean Expensive Marketing

Effective Marketing Doesn’t Have To Mean Expensive Marketing In many areas of life, perception is reality. There seems to be no end of people more than happy to spend $1,500 on a smartphone so they...

Why Marketing Is Like Exercise

Why Marketing Is Like Exercise Finance types don’t “get” what marketing’s about. In fact, they usually try to put as much daylight between them and marketing types as they can. Why? Because the bean-counting ROI...

A Mobile-Friendly Website Now Impacts SEO

A Mobile-Friendly Website Now Impacts SEO Search Engine Optimization – SEO – isn’t just about keywords, description tags and the name that you use for images. It’s also about how your site is constructed...

5 Marketing Strategies for St. Valentine’s Day

  With St. Valentine’s Day right around the corner, you may be preparing to begin your Valentine’s Day promotions and sales. Alternatively, perhaps you’re having trouble knowing where to start your marketing. If you own...

Are Your Customers Getting Bored With You?

Are Your Customers Getting Bored With You? Supposing you’re a business who’s revenue is reliant on a proportion of customers to buy from you again and again. What makes you think that your customers...

Saying What You Mean

Saying What You Mean As you may know, one of the services that we provide is QARTO, a system to manage an organization’s language translation requirements. Recently, we gave a QARTO demonstration to a UK-based...

Connecting With ‘Consumer v2.0’

Connecting With ‘Consumer v2.0’ The challenge for business today lies less in finding ways to grow and maintain visibility, awareness, or trust in your product or service. But in growing and maintaining relevance in...

You Had Me At Hello: Your Customer’s First Impression

You Had Me At Hello: Your Customer’s First Impression You may never get a second chance to make a good first impression. But when does that first impression begin? Human beings are incapable of ingesting,...

Stop Trying To Be Different

Stop Trying To Be Different It doesn’t matter if you’re a start-up, a small business, a publicly-quoted multinational – or anywhere in between. Business has always been about working hard to be (and...

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