4 Inexpensive Marketing Ideas for Small Business

Don’t you just hate putting all that work into your online business or e-commerce store only to watch sales slowly trickle in. Today I’m going to share four inexpensive marketing ideas for online businesses that...

How to Create a Logo and Visual Identity [without any design skills]

Image by Bart Sadowski – ID: 519863146: a detail shot of pointer closing a browser window.  Next to making the decision to go into business for yourself, the most exciting aspect of being in business is how...

Funny Business: How to Use Humor in Your Business

Happiness sells.  If you want to really connect with people, add a dash of humor to your brand name. Why? Well, it works. By engaging to a consumer’s emotions, you make them remember you....

3 Ignored Sales Strategies for Lead Generation

Time to implement: Days Difficulty: Medium Cost to Implement: Less than $100 If you’re looking to get new customers fast, then you want to focus on a direct marketing strategy that includes personal selling.  If you’re...

Use These Psychological Triggers To Create Content Marketing That Converts

By agsandrew Colors In Us series. Interplay of Human profiles and swirls of colorful paint on the subject of emotion, passion, desire, feelings, inner world, imagination and creativity – Illustration via Shutterstock.com Marketing is all about playing with human...

How to Create a Customer Loyalty Program on a Budget

Sponsored by your friends at Wilbur Rewards “Some people sell things so they can have customers — a smart business has customers so you can sell them things.” Dan Kennedy Customer Loyalty Programs are a Profit...

19 of the BEST Marketing Materials to Drive High-Value Business

Let’s talk about marketing materials. These days traditional print marketing materials have been put on the back burner.  That’s too bad.  Just because everyone is walking around with a mobile device, doesn’t mean that using...

Tips on Hiring the Right Web Designer

Hiring the right web designer is a key part business. The importance of the web designer is not to be discounted or overlooked. Web designers are now creating more of the webpage, business, and...

How to Do Email Marketing (5 Step DIY Marketing Guide)

Have you seen the Constant Contact commercial where business owners crowd around the computer to watch their email results come in and are blown away by the sales? They sure know how to do...

BOOK REVIEW: 5 Secrets to Your Best Year Ever

Every past New Year I set an ambitious set of resolutions. I wrote them down, made sure they were SMART (Specific, Measurable, Achievable, Relevant and Time-Bound), psyched myself up and then failed! This year, the...

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